Presidential Who's Who - Please let me join your esteemed organization

I found the following fax at my office:

This is an exciting opportunity. A quick glance at their website confirms that they are a respected organization. They have a jingle when you click on menus. And a quote from  the President of Kansas (the quotation marks are theirs): -Everyone has been very helpful and considerate of my time.You have made this a pleasant experience. "Steven Reynolds ,President" Kansas.

And to top it off, "In addition to our annual publication, Presidential Who’s Who offers its membership an elegant wall plaque that will define you as a high achiever to all who enter your workplace."

I am so excited my business can finally be recognized for its contributions through wall plaques:

Several weeks later, I was surprised to receive the following reply:

I'm perplexed; maybe they didn't like my crudely construed Star Wars references? What a devoted scam, to go to the trouble to send me this letter! I inquired further:

I received no reply. I suppose I will have to celebrate with my clown and lava cakes alone.